Greenwashing a threat to a ‘nature positive’ world

22 Sep 2023
Bird's eye view of treetops
Image: Adobe

Researchers have identified the threat greenwashing poses to a ‘nature positive’ world, one where environmental decline halts and biodiversity outcomes improve.

The concept of nature positive – often seen as the biodiversity version of a ‘net zero’ climate goal – depicts a planet where nature genuinely improves globally, going beyond current efforts that largely focus on mitigating harm.

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